Course curriculum

  • 01

    Introduction to Inventory Feed Structure, Variable Matching and Catalogs

    • Introduction to Inventory Feed Structure, Variable Matching and Catalogs

    • Chapter 1 lesson notes and downloads

    • Chapter 1 Quiz
  • 02

    Best Practice in Facebook Business Manager Set-up for Dealerships and Agencies

    • Best Practice in Facebook Business Manager Set-up for Dealerships and Agencies

    • Chapter 2 lesson notes and downloads

    • Chapter 2 Quiz
  • 03

    How to set-up Google Ads Accounts and Merchant Center

    • How to set-up Google Ads Accounts and Merchant Center

    • Chapter 3 lesson notes and downloads

    • Chapter 3 Quiz
  • 04

    How to install and use Google Tag Manager with Chrome extensions

    • How to install and use Google Tag Manager with Chrome extensions

    • Chapter 4 lesson notes and downloads

    • Chapter 4 Quiz
  • 05

    Google Tag Manager - Complete container build-out with conversion tags, triggers, variables and Facebook Pixel set-up

    • Google Tag Manager - Complete container build-out with conversion tags, triggers, variables and Facebook Pixel set-up

    • Chapter 5 lesson notes and downloads

    • Chapter 5 Quiz
  • 06

    Catalog and Catalog Sets - Set-up and Troubleshooting

    • Catalog and Catalog Sets - Set-up and Troubleshooting

    • Chapter 6 lesson notes and downloads

    • Chapter 6 Quiz
  • 07

    Google Dynamic Search and Display Ads and Facebook Dynamic Ad Campaign Set-up

    • Google Dynamic Search and Display Ads and Facebook Dynamic Ad Campaign Set-up

    • Chapter 7 lesson notes and downloads

    • Chapter 7 Quiz
  • 08

    Analytics, Optimization and Reporting Set-up

    • Analytics, Optimization and Reporting

    • Chapter 8 lesson notes and downloads

    • Chapter 8 Quiz